Background
A renowned retail chain from Sweden offering a wide range of affordable products for home and leisure. Founded in 1986, the company has expanded significantly and now operates more than 220 stores across Sweden, Norway, Finland, and Germany.
Sustainability is a core part of it’s business strategy. The company is actively working to reduce its environmental footprint by adopting renewable energy and eco-friendly practices throughout its operations.
Challenge
In the competitive grocery retail market, sustainability is no longer just a trend.
As more customers choose brands that reflect their values, retailers must demonstrate commitment to sustainability through real actions.
With the long-term ambition of becoming the most sustainable brand in the sector, they installed a PV-Storage project featuring POWEROAD’s battery energy storage system at a store in Finland , aiming to reduce emissions and energy costs, and set a role model for the industry.
Solution
POWEROAD provided 860 kWh battery energy storage systems, consists of four FLEX 215 Air cooling outdoor cabinets, placed right outside the store. The system is integrated with:
- 250 kW PV system to generate renewable energy onsite.
- Advanced energy management system (EMS) to intelligently coordinate PV generation, battery charging/discharging, and grid service based on real-time electricity prices and load patterns.
This setup enables multiple value streams:
- Peak shaving and time-of-use arbitrage, reducing energy costs by shifting consumption away from expensive peak hours.
- Maximized solar self-consumption, ensuring more PV energy is used onsite rather than exported.
- Participating in Fingrid’s frequency regulation and reserve markets.
- Scalability & Flexibility: The solution is scalable and can be replicated across store network to support its wider sustainability strategy.
Project Value
With rising climate awareness, consumer are backing their values with their wallets. Especially among young generations, the focus is shifting from low prices alone to brands that embrace sustainability, transparency, and ethical responsibility, from zero-waste packaging to renewable energy use.
Forward-thinking retailers are responding with real action. By adopting POWEROAD battery energy storage systems, they’re not only lowering their energy costs, but also lowering carbon footprint and aligning with the sustainability goal.
It’s not just a smart investment, it’s a green commitment.
